Proof of Concept
I wanted to offer up a small piece of very exciting news: Last night, The Outlaw Ocean Music Project received the 2021 Award for Excellence in Innovation from the Scripps Howard Foundation.
This is a really big deal as the competition for this award is fierce and the Scripps Howard Foundation is among the largest and most prominent organizations supporting journalism today. The judges for the award said this about the music project: "This trailblazing experiment aimed to solve one of the daunting puzzles for the future of journalism: how to reach and engage young people."
We have always been extremely proud of The Outlaw Ocean Music Project. More than 415 musicians from over 50 countries have already published albums in classical, rap, electronic, reggae and jazz using sound from our reporting and imagery from the stories.
As part of the award ceremony, here is a video that the Scripps Howard Foundation made about The Outlaw Ocean Music Project.
The goal of the project has always been to recruit help from hundreds of musicians around the world to disseminate our journalism to a bigger audience. But to be more exact, this objective has three parts: 1) reach a different audience, especially younger and non-English speaking, 2) reach this audience in a different way, especially more emotionally, and 3) reach this audience using different platforms, especially non-traditional news platforms like Spotify or other non-news hubs.
The larger proof of concept here is that art -- whether murals, animations, stage performance, stop-motion, graphic novels, or music -- can greatly help journalism diversify and expand its impact.
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